Pablo Arturo Chuy Flores


What does coffee mean to you and your country?

For me it is history, pride, passion, recognition and legacy. In it I see reflected the 4 generations of my family that we have worked producing coffee and for my country it is an important source of work and income for the 124,000 coffee producing families in Guatemala.

What is your favorite place in your country?

Ayarza, Santa Rosa for being a place with a very beautiful lagoon, at a good altitude and special climate to produce high quality coffee worldwide.

What is your history with illycaffè?

It began in 2001 when I ranked second at the Guatemala award and I received the prize from the hands of Doctor Ernesto Illy.  From that day we have been continued to improve quality. We achieved the following awards: 2003 2nd Place, 2018 1st place, 2020 3rd place, 2021 nominated. Thank you for publicizing our coffee and our country!

How does the perfect coffee grow?

With love, dedication, hard work and commitment to produce a product that bears our footprint, as something very special. It is like placing your last name in each cup, so you must do it well looking for perfection every day.

How do you drink coffee?

I usually drink when I wake up a cup, hot, to enjoy the aroma and flavor that injects me with energy to start a new day grateful to God for this beautiful work.