Seada Shifa


What does coffee mean to you and your country?

Coffee is my life. I enjoy cupping. I get energized. Coffee is a daily life and backbone for a third of the Ethiopian population. It is hard to think life without coffee.

What is your favorite place in your country?

Yirgacheffe is my favorite place in Ethiopia. It is 400 Km from Addis Ababa on the South. It is filled with natures beauty, mostly green and nice weather. Yirgacheffe coffee known for its unique, floral flavor and sweetness.

What is your history with illycaffè?

I started working in the coffee business 13 years ago by supplying washed Ethiopian coffee at illycaffè. Since 2008, I have received technical support from the illy team. I have visited illy 2 times to receive training on coffee quality. Working with illy is rewarding and enjoyable.

How does the perfect grown?

Perfect grow is a tree protected from excessive sunlight, adequate distance between trees.

How do you drink coffee?

I like black coffee medium roast without sugar and cream.