What does coffee mean to you and your country?
For me, coffee means a way of life and for my country it is an essential part of the culture and tradition. It is also vital for our economy.
What is your favorite place in your country?
My favorite place in Ethiopian is Sidamo. It has an outstanding view and landscape. It also grows one of the best coffees in Ethiopia.
What is your history with illycaffè?
We have had relationships with illy for the past 12 years, we started exporting in 2010. We are very proud of it and wish to continue for many years.
How does the perfect grown?
To grow the best coffee, there should be certain environmental condition that has to be met. For example, there should be bright light with shade, moist soil and high humidity.
How do you drink coffee?
I drink coffee two or three times a day and usually like it served in traditional way. I like my coffee lightly roasted.